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How To Choose A Value For Money Search Engine Placement Service
Most of us go to Search Engines if we want to find something or someone online. Most of us also have an extremely short attention span whenever we’re on the web. For example, trusted research has recently stated that Search Engines are the source for seventy-five percent of new visitors landing on websites. Most Search Engine Placement Service Providers will tell you that.
On the other hand not so many Search Engine Placement Service providers will tell you that the same research states that only 60% of all searchers are prepared to scroll down even the first page. If they can not see what they want, they’d rather start a new search, probably on a different search engine rather than scroll. I know it’s weird & without any sense, but that’s how people behave when searching on the web.
Consider that for a few seconds, and just imagine what that would mean on a typical Search Result Page on nearly any Search Engine. The top of the Screen and the right hand side are filled with Pay Per Click ads. This normally just leaves space for three or at maximum four organic search entries until the Searcher needs to scroll.
There’s a little cheering news in that 80% of searchers ignore the Pay Per Click ads, and go to the organic ads first. Nevertheless that’s tempered by the fact that only 28% of searchers are even prepared to go to page two, and they’ll only do that if they can’t see what they need on page one.
Our firm recently did some research on how many searches find a satisfactory result on page 1 of the Search Engine. We found that 92% of the searches we initiated could be satisfied on Page 1 of Google. That leaves only 8% of searchers needing to go to page two. But bear in mind; only twenty-eight percent of those who need to go to page two are willing to do that. That leaves only two percent of searchers going to page two, with similarly severe drop-offs to pages three and beyond, leaving them with fractions of 1% of Searchers actually reaching them.
This is why simply Improving Search Engine Ranking isn’t good enough. In terms of visitors, the difference between position 307,000 and position 45 is just academic, and I’m often approached by people who’ve forked out thousands for just such an “improvement” in their Search Engine rankings. They simply can’t work out why they aren’t getting any clicks. The reason’s simple: even with an extremely popular search term, the drop off from one page to the next is so huge that only page 1 gives your website any reasonable exposure. Page two gives you a few scraps, and page three may get you one or two visitors a year, but for most searches Page three onwards will give you at best a few visitors a YEAR!
That’s why you should only consider Guaranteed Top 10 Search Engine Ranking as a goal for your website and your Search Engine Placement Service Provider.
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