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Cross Selling
Another successful strategy similar to the ones discussed above is Cross Selling. One of the best examples of cross selling via the web is on Amazon.com. If you search for a book on the Amazon site, a message will appear on the same page, saying ‘Customers who bought this book also bought…’ and will list half a dozen other books for your consideration. This is an excellent way to cross sell additional services or content to your members. The Adword
You can also direct visitors to other parts of the site, to consider products and services that they hadn’t previously considered. Successful cross selling is the result of recognizing a customer need and meeting that need with a useful product or service. Customers benefit from needs-based cross selling efforts because they receive the services they need and want.
Cross selling can help your business realize its objectives: providing useful services, retaining customers, attracting new customers, and staying competitive with other websites.
In conclusion, you can offer a range of products and services on the Internet. The key is proper research and a great marketing plan. We’ll be talking about marketing strategies for your product or service in the consequent chapters. In the next chapter we discuss one of the most important Internet Marketing strategies – Search Engine Optimization.
Secrets of Winning Traffic through Search Engines
It doesn’t matter how great your website, if no one sees it, you’re not going to make a penny. You can spend days producing the perfect design, weeks tweaking the copy, and months writing the code and uploading the pages, but if no one knows where you are, how are they going to know they should buy from you?
When I first started selling on the Web, the first major problem I ran into was bringing customers to my door. I put banner ads on other sites, organized reciprocal links and joined Web rings. Those methods all worked to some extent, but what really did it for me, what turned my business from a small earner into a major money-grabber, was figuring out how to use search engines.
Sure, I’d submitted my sites to the major search engines as soon as I’d finished building them, but I didn’t really pay them much attention. After all, I figured search engines are just for people who are looking for information; they’re not really good for commercial sites.
Boy, was I wrong!
One day, I sat down and checked out which sites were popping up first in the categories that suited my businesses. I found that all the top-ranked sites were my biggest competitors. And when I say biggest, I mean these guys were in a whole other league. They had incomes that were ten or twenty times the size of mine—no wonder they had top billing at Yahoo! and Google! And then it clicked. Search engines don’t list sites by size, they list them by relevance. These sites weren’t listed first because they were big; they were big because they were listed first!
That was when I began to ‘optimize’ my pages and think about meta-tags and keywords. As my sites rose through the listings, my traffic went through the roof. And not just any old traffic! The people that came to my sites from search engines hadn’t just clicked on a banner by accident or followed a link from curiosity, they’d actually been looking for a site like mine. My sales ratio went up like a rocket. I’d created my own big break.
In this chapter, we are going to discuss all proven strategies of Search Engine Optimization. We would discus how to optimize your site, submit your pages and pick up the targeted traffic you need to make cash. This chapter is probably the most important chapter in the whole book. It’s crucial that you read it carefully.
Let’s start with search engines. The Adword Selling Search
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