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Should You Hire a Reputation Management Firm?
Reputation Management involves finding and removing any bad results and listings about your company that may exist in search engines. Online, this usually means making sure there are no bad results about your business on the first page of Google for your company name. What a reputation management firm will generally do in order to get rid of bad results about your company is build backlinks to good content or positive articles about your company, in order to push down any negative listings.
There is some debate about whether reputation management is ethical. It can be argued that companies who do things like this are creating an artificial image of themselves. It’s argued that reputation management just misleads customers into seeing a heavily altered, biased list of results that are not honest. You should only hire a reputation management firm if you actually provide a good product or service and aren’t just ripping people off.
It’s important to be smart and consider some things before going ahead and paying a firm a lot of money for online reputation management services. You should not deal with firms that can’t explain what they actually do to get you results. Anyone who won’t reveal the SEO tactics they use because they are ‘trade secrets’, is most likely a total scam artist. So that should be the first question you ask: ‘What, specifically, do you do to control what results show up for my company in Google?’. If they use a lot of complicated language and you really don’t know what they’re talking about, then forget it – you shouldn’t work with them.
Reputation management companies usually bill you per month for work done. If you don’t see much change after the first month, then dump the agency. They should be able to show their work, and that includes progress reports and links to pages or websites they have created. Don’t be afraid to cut your losses if you have hired a firm that isn’t doing anything for you.
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