A Resource Containing Reasons Why Stock Footage Clips Is Used In Commercials
Stock footage can be called many things and used for many reasons. It is most commonly called archive footage. When movies are made, not all of the film used in the making of the movie becomes part of the final product. There are mistakes, bad takes or a myriad other things to account for literally miles of film shot. This extra film is stored in giant warehouses until it is one day needed.
There are several reasons why this is done. The first is akin to the definition above; more film is shot than is needed. Often the film is kept just in case it is ever needed. Many films in production put out a “behind-the-scenes” look at the upcoming movie. A lot of footage is used here so the audience can get a glimpse at the movie without too much being given away.
Archive footage is hugely important to DVD’s, since it is the bulk of a DVD’s special features section. Gag reels and cast interviews are nice for all viewers, but the hardcore fans of a movie tend to watch all of the special features to learn everything they can about the production.
Public domain footage is included in many films. There are many large moments in history that were taped and are available for people and filmmakers to use. The government maintains much of this footage. It makes it easy for filmmakers to find appropriate clips of their subjects or to include or research historical figures for their projects.
This is not just limited to public figures though. There is stock footage of almost any iconic momement, even moments from other movies. The latest trend on some playful television channels is to do movie or celebrity countdowns, where a bunch of people sit around and talk about great moments in entertainment. This is when stock footage is often used from other films – to show the audience at home exactly what the person on TV is talking about.
It doesn’t have to be a large, iconic moment, though. Much of the footage is used as background in the movie and is scarcely noticed by the audience. Many films can use the same shot of a landscape or the same background for someone driving. Thematically the footage can be good to subtly demonstrate the atmosphere of the film.
It is certainly not as interesting as other types of stock footage, but it can be a clear indicator of the quality of film. If even the background shots are well thought out to go with the main action, it will all appear seamless and appropriate.
The stock footage library can also become very useful for shows with low budgets. If a similar action happens a couple of times in a film, the film makers can get away with showing the same stock video footage from an early part of the movie. Children’s shows do this constantly since kids tend not to notice.
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