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Useful Suggestions For Using Website Development Stats To Your Advantage
The sum total of your website development is not content. Make no mistake about it, content is still important when you provide crucial information, but it’s just one thing that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.
That is what we are really talking about here – website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Here are a number of options for developing the website and enhancing sales potential.
The site should be more than just an entry point into the online world. It’s your base of operations and can also be a source of rich information about your business. Remember to use site statistics to help you improve everything.
What To Look For:
There are lots of website stats for you to look at to improve your rankings within the search engines. Each one can tell you something useful about how your business is currently doing.
1. Page views – How many people look at each page of your website? You can check page views on a monthly basis to see what portion of your website development is the most popular. You might find that certain pages are more popular during certain months due to seasonal offers. Find out which items you should drop and which you should focus on.
2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are first time visitors to your site and not repeat ones. The more unique visits you get the more potential customers you are coming in contact with.
3. Links – For example, outbound links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Any ads you post can also be tracked to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.
4. Sales – You can track how well your shopping cart does each month. This will tell you where your sales go down or up and when people abandon your shopping cart without purchasing. To help you predict the future of your business, compare statistics appropriately and identify buying trends.
5. Keyword analysis – Analyse one or two keywords per page. Look at each page to see how well these keywords are doing for you. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.
Google Analytics is a great program that does not cost anything and can help you measure many website statistics. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!
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