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Helpful Guidelines For Correct KEYWORD Density In Your Website Development
What do you know about keywords? Essentially, they educate the search engines about your content. But, too many can also get you a bad name. Learn about keyword density and how to mix and match for the perfect combination.
Besides straightforward keywords and appropriate density, there are other ways to optimise. Use keyword phrases. Many keywords are well known, these days. For example, if you put “chocolate” into a search engine, you will get millions of returns. Someone can wade through the first ten pages (highly unlikely) and still not find exactly what they are looking for.
Now, they will try a different tactic. As an example, they might enter “chocolate peanut butter candy.” Now we are becoming much more targeted. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.
Keyword Myth Revealed.
When it comes to online business development, you might think that common sense is the best approach to keyword selection, but you are not always right. Your mind says that if such and such keyword is the one you should be using to attract customers, then it should appear everywhere. So far, you are right.
This is where many people take the wrong road. Putting them everywhere doesn’t necessarily mean stuffing your content like a keyword burrito. This might have been okay at one time but search engines have become much smarter. They are smart enough to know that a keyword is not going to appear in every third sentence as the normal course. This is keyword stuffing.
Keyword Density.
A typical search engine is difficult for the average person to understand as it is composed of a tricky mix of algorithms. All we need to know is that the robots will do what they’re supposed to do. They search for keywords that are entered into the search box on thousands and thousands of sites, blogs and the lot, indexed all over cyberspace.
Keyword density is a measure of how many of those particular words appear within text. As an example, a 500 word article should contain a given number of keywords appropriate to that piece of text. Internet gurus used to always say that a safe keyword density was anywhere from 3-10%.
Search engines do not think this way however, and have their own ideas about correct density. Now, it can be as low as 1-3%. This would mean that your keyword should occur only between five and 15 times in a typical 500 word article. Most err on the lower end just to be safe. After all, if you encountered the same keyword 15 times in a 500 word article you would likely think this to be strange, depending on the subject matter.
Keyword density also takes into account the number of words in your target keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market.
Keyword density is appropriate for your website development, generally. When setting up your site, use the keyword in picture tags, subheadings, headlines and anchor text. Good content will get people to visit you time and again, but the composition of your website will be fundamental to helping you achieve and then stay at the top of the first page of search results.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
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Finally a great post about the subject, continue the great work also I hope to read a lot more from you in the longer term.