Why Developing The Right Article Marketing Strategy Will Rank You #1

It really goes without saying that for SEO in general, when it comes to your SEO Campaign, a large chunk of this is going to be taken up by your article marketing strategy. Of course, this is the most fun part of SEO, and in just a moment, I will go through exactly why this is the case, and why it is beneficial to you when it comes to the off page optimization for your website.

Article Marketing On Two Fronts</b>

This is something that a lot of people fail to realize. In my opinion, people are less productive when they set their sights on a monetary goal only. When you submit 30 articles to directories for the sake of only building backlinks, that is all that it is really going to do for you. Amongst everything else, one of the most important parts of SEO is establishing yourself as an expert in your niche. Submitting articles to the various directories online is the perfect way to do just that. As a by product of this, you will earn backlinks.

The vast majority of the online article directories have a very high PageRank so naturally one would believe that the pulling power of any backlinks from within those domains would be of some value. This is very correct! What this means to you is that by submitting articles, you are easily going to be discovered in Google as being an expert in that niche. Just think for a moment how beneficial this could be to your brand if the high quality of your articles was consistently maintained.

By focusing your time and energy on creating an article marketing strategy that is designed to build your personal brand plus backlinks, instead of just earning backlinks, you are going to quickly find that your article will be distributed far and wide, in a drip fed manner that will quickly see you rise up the ranks as an authority within your niche

Now, there are plenty of varied methods of obtaining backlinks, each of them can be effective, if not more than the other. You can submit to the traditional article directories, and even distribute your articles through various blog directories. Web 2.0 is also providing great services as well, such as Weebly and Gather that offer unique ways to spread your content far and wide.

Don’t Drop Too Many Links At Once

I completely understand, some of us just love to write articles. Personally, I could easily sit here for hours on end and write articles all day, however, building backlinks too fast can be quite dangerous. Google ranks websites on what appears as natural, so if 2000 backlinks suddenly appeared within the space of a week, you could easily be penalized by Google for your efforts.

One Last Pointer

I am going to share one last pointer with you now, and this is going to be a big one. Write your articles as if you were writing a blog post. These are your articles. Don’t over sell, don’t be too promotional, and at all times, remember that your articles are a direct representation of yourself. If you are over promotional, your articles probably will not be approved anyway, however, the key at the end of the day is to create high quality articles, submit them, and develop a process that is repeatable and works for you within your niche.

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