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Pay Per Click Search Engine Marketing, Where Do You Start
When you first sit down and take a look at the new website you have to market, you’re going to be working with some kind of SEO plan. SEO is somewhat like online marketing, but I’d like to discuss the difference between SEO vs. a pay per click advertising program.
As a SEO expert, I just love any kind of free traffic that SEO can bring to my new website. You can do a variety of things to get your web pages indexed into the search engines and these methods are wonderful. For those of you just starting your business out, I’ve got some great news for you. SEO is a wonderful way of getting a lot of high quality traffic to your site.
What is the difference between SEO and a pay per click advertising program? It’s a whole brand new ball game. It’s also different than any other kind of internet advertising that you may do. Your limited to just the selected keyword phrases that you pick with SEO, whereas with the pay per click advertising program, your ad gets blasted out to a whole lot of people that are interested in buying your product or service.
Let’s say you have a search term of trading. When you’re dealing with SEO, your only limited to the word trading. If a person types the word market you wouldn’t reach that potential customer. With traffic being brought to you buy the search engines your limited with the words that people are trying to use.
When you do your testing and you have a high percentage of people that buy your product, you can really get frustrated with SEO because you’re limited with the keyword phrases that other people use. When you work with a pay per click advertising program, the sky is the limit as to the amount of traffic you can obtain. With paid traffic you’re working with banner ads, pop-ups and newsletter advertising. That traffic is wide open where as you have your limits with SEO.
You can probably get 2,000 hits per day with SEO if you’re really that good. Would you like to know how many hits you can obtain through pay per click? You can probably get about 2,000 hits per hour.
With SEO you have a variety of things you have to do in order to climb high up in the search engines and all of that work takes time. But when you’re dealing with a pay per click advertising program the time limited in virtually unlimited.
All you have to do is have someone make you a really cool looking banner ad. Then you stick that banner ad up in the rotation and then you can see how well you do. If you do well on one ad, you just keep using that one banner over another. Those are just some of the reasons why you should look into a pay per click advertising program.
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