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New Business Practice Has To Be Built On Internet Business Because Of Progress Over The Last Ten Years
Market forces have always dictated that the performance and nature of the work place balances. If you agree that the principles of supply and demand will ensure that the correct, or required, products and services are provided by successful businesses, then the impact of the Internet Business explosion may well amend the accepted economic paradigm.
Usual business models are based on a partition of function which for arguments sake resulted from the mechanisation of industry through the Industrial Revolution. In order to improve efficiency the work place “scientists “ such as FW Taylor argued that separation of tasks would improve production rates. Then the specialisation of function (innovation, design, production and sales) would be designed to ensure that the upmost opportunity for suppliers and retailers was achieved by encouraging rivalry at both ends of the chain (in producers and retailers).
This model composed around silo’s is now under threat from the worldwide web, the very nature of the capacity to share data instantly has had the effect of bringing together those customary silo’s. It is now perfectly possible that a faction of designers can get together, design an item or service online, in real time. If the result is a product then via 3D printing technology that product can be manufactured and advertised via a website. An complete supply chain can actually Work From Home producing goods and services via Online Jobs.
This type of activity will have an affect on the world of work as we see it today, Online Jobs will be the standard as opposed to the exception as design, processing and assembly, sales and marketing and distribution are all feasible through a broadband connection. Old fashioned barriers to entry in markets, such as accessibility, market intelligence and skill sets will become less of an issue as a start up Internet Business can, easily source fitting skills online and have no need to co-locate a section who can all in actual fact Work From Home. Any market is easily reached when sales pitches and customer contact is made through effective use of today’s communication technology. Business forums and blog sites can also offer useful local and regional business intelligence through discussion with firms already working in that market – obviously there is an issue around sharing information that could be useful to your competitors.
There is no doubt that the technicalities of production as we understand them today will still be required for some elements of manufacturing and production, it would be nigh on impossible for a local supplier to construct a car and for an internet business sales team who work from home to sell it. It would also be silly to suggest that some of the more technologically advanced merchandise we use on a regular basis could be designed over the internet by a group who had never met. However there are millions of items which are simple in design construction and production which could be produced in this way. Who knows, some of them may even benefit from design improvement as hundreds of much smaller groups take a look at those designs and add their own individual innovation to them.
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