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How to attract traffic through quality links
Every single day, more and more people upload brand new websites to the Internet. I don’t have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!)
The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one of the most common questions I am asked and the subject of this newsletter:
‘How can you generate traffic to a brand new website?’
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One way backlinks are one of the best and most effective ways to get high positions in search engines and milk these positions for targeted traffic. But getting quality one way links is a big job.
Search Engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking.
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Websites often employ various techniques (called search engine optimization, usually shortened to SEO) to increase the number of backlinks pointing to their website.
Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work.
Some websites stumble upon “linkbaiting” naturally; the sites that are the first with a tidbit of ‘breaking news’ about a celebrity are good examples of that.
When “linkbait” happens, many websites will link to the ‘baiting’ website because there is information there that is of extreme interest to a large number of people.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable.
If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to be have strong influence on the search engine rankings of the webpage granted the backlink.
A backlink represents a favorable ‘editorial vote’ for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink.
Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage.
Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.
As a marketing strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result.
Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.
However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals.
A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.
Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
A top-ranked SEO blog http://www.adsonline.ws/blog/ has reported, “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.” Instead, their main sources of traffic are links from other websites.
P.S. Find out how to get website traffic for your sites.
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