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How to choose your KEYWORDs
Web design and keyword choice can often get overlooked when discussing SEO. Everyone wants to drive traffic, build links, build content and make a living. So do we, but without a solid foundation, your success is going to be lessened. A great blueprint will allow you to build your campaign properly. Even if you already have a site built, taking another look at many of these basic principals will let you to go back and fine tune things to work with a higher success ratio.
The first thing you need to do is come up with as many ideas as possible. Type in a notepad doc a list of keywords and keyword phrases. Go ahead and put together as large of a list as you can, but for this demonstration, I am going to use a brief list for one of my sites that revolves around creating a blog site.
Now we will use a fantastic tool to look at how to choose good keywords. This is a no cost tool that is fantastic and part of Google Adwords. It is the keyword tool, if you have not used it, you should go check it out now. Search for “Google keyword tool” if you haven’t signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is an excellent tool, and it is free.
Take your keyword list and paste it in the box marked “get keyword ideas”. For this excercise, I used free internet marketing. It may not be directly related, but it will be a good example to look at for what we are looking at. The tool will take a couple seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):
- internet marketing services
- internet marketing online
- internet marketing advertising
- internet marketing companies
- internet marketing sales
- internet marketing
- internet marketing analysis
The great thing about this tool is that it lets you to see the volume a keyword is searched for on Google. Also, it shows you by a bar graph, how much competition there is for that individual term. In this manner, you can get a rough estimate of your search volume and how difficult it should be to rank well for your specific term. If you would like more info, please feel free to download our free seo guide. This seo guide will walk you through the entire optimization process in baby steps. Not to mention, it is entirely free!
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