7 Great Lies - click here
Domains Free Recommendations
Email Strategies The Domains Marketing
In 1997 two brothers set out to change the corporate world. They used their Web site to collect over 100,000 emails to date, generate millions in sales and a click rates in the 60% to 80% range. Justin Sewell and his brother founded Despair, Inc. and used humor to build an empire.
Here’s an example of one of their funny copyright. It is their privacy policy:
“Despair, Inc.® does not rent or sell personal information about you with other people or non-affiliated companies. Frankly, most of our customers aren’t exactly the kinds of people you want to share with others.”
They do not follow any set schedule for emails and they combined this humorous campaign with creative new ideas like blackout days so that only dedicated customers could shop on these otherwise slow sales days. Even going to the lengths that some browsers might think there was a problem with the Web site.
“Store blackout days — Once a year, mid-year, during the worst sales month the team runs a ‘black out’ promotion for 24 hours. During that time only house list members who click from an email promotion can get into the store where they’ll see a variety of special discounts and giveaway offers.”
Email Delivery, or Server, Speed The Domains E-mail Marketing Guide
A recent article in Clickz by Al DiGuido was very well written explaining a major problem in the email industry. He covered the speed of delivery, but missed one critical component. The speed of “sending” is not always the speed of “delivery.” In fact, very fast sending will likely lead to reduced delivery and delivery speeds.
Key Quotes From the Article:
- “Several retailers that send millions of messages at a time say their mailings move at 10,000 to 30,000 messages per hour.”
- “…outsourced providers claim ISPs can’t handle the increased mail… …message complexity and personalization mean slow delivery can’t be helped.”
- “retailers sending relatively small campaigns (1 million messages) at 8 a.m. finish over 12 hours later.”
- “The consequences of a Fortune 2000 company picking such an e-mail provider can be catastrophic.”
- ”Know your e-mail delivery rate per hour — and your provider’s speed limit.”
All true, but the last statement about knowing the delivery rate per hour misses a few very critical details. Knowing the email delivery rate is great, but what is the email server doing while producing that rate? Is it meticulous enough to communicate very carefully, limiting simultaneous connections, bounce retries, and the like to YAHOO, HotMail or Gmail in order to protect your reputation as a valid sender of email? Sending a million message in an hour is great, but if half are headed towards YAHOO and the system tries to send thousands at a time to YAHOO, then few, if any, will arrive. Thus, fast sending, does not become fast delivery. In fact the opposite is more likely true.
Learn to earn! Visit this blog and discover what is forex!
More Make Money Articles
See more in Email Marketing |
