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Driving Traffic to Your Website, Mastering Search Engine Optimization
It is important for you to learn how driving traffic to your website works, not just with SEO but with it all in mind in general. Targeting your customer is very important.
I’d like to talk to you about CPA (cost per action) accounts. I’ve learned from entrepreneur, David Jenyns that they have special targeting features that can bring lots of traffic to your website. Take about $300-500 and run an ad for a week. Then see if the targeted traffic is converting or not.
All of the CPA accounts have state of the art tracking equipment so that you can tell who is interested in your product and who isn’t. This is the real big payoff. If you can get these big companies to sell your product on a per sale basis, you’ll have it made.
How it works is you pay them on a per sale basis. This is where you have to test your flow of traffic to show them that you have a good conversation ratio.
There is a lot of fraud in this type of business where 15-20% of the orders are fake. You have these people from Russia or India buying up your product getting the commission check then returning the product for a refund. When you on the big networks, stuff like that doesn’t happen. Your ads however are a lot harder to accept, but that’s ok.
I had a large ISP provider that was selling banner advertising for about $10,000 to $20,000. I approached them with the idea of doing a per sale contract and they agreed. My banner was on their front page.
I like to look back on my background with internet marketing and always wonder what I’d do differently if I had to start my business again. This is a good exercise for you to do. I test a lot to see what products move and which ones don’t. So if you test, do some split testing. They have software out that can help you with the testing process. All you have to do is do an online search for this.
Some website owners don’t comprehend the idea of targeting traffic how you can get it down to its particulars. Some target their website just way to tight. When they thought they only had a few thousand searches and a few people that they were competing against, they try out paid media and are blown right out of the water.
When you’re dealing with SEO, there is a process that you go through. You start by getting indexed into the search engines, making it on to the first page, motivating people to click on your offer, finding an enticing way to get them to opt into your mailing list, then inspiring people to buy. When we are talking about driving traffic with a paid media account, you can cut out these step and have great accomplishment at it.
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