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Good, Bad and Ugly: Tossing Articles From My Sites
I make a lot of judgements in my online business, judging the work of other people. We all do that, I guess, although perhaps in different ways. We critique a sales page, a video or a trial version whenever we are deciding whether to buy a new information product or software application. In doing a competition analysis, we are always judging elements of our competitors’ business website design or newsletters. And some of us wear the critic’s hat when we outsource our own writing assignments or contract for a professional writing service.
I do all of my own writing for the Internet marketing niche, including the articles for content marketing. However, I hire free-lance authors for most of the other niches in which we compete. Furthermore, each day, I receive approximately twenty unsolicited articles that other marketers ask me to publish on some of my sites, although I never accept unsolicited articles for my main marketing sites.
I have learned from having wasted money. I now use a select stable of writers who make up my writing team and whom I have trained to do my paid writing. However, of the unsolicited articles…I reject a substantial majority even though they come to me as free content.
I thought that it might benefit other marketing writers to know why I am more likely than not to refuse to publish the articles that they send me. These are the most common of the problems:
* The articles don’t make sense in English. Any language, of course, is composed of its vocabulary and its grammar, and it is difficult to master both by taking a few years of apparently inadequate instruction. It is certainly posssible that a writer may write brilliantly in her or his native language, but, without complete fluency in a second language, the writer will never be able to write effective marketing copy. The writer (or the writer’s employer) needs to hire a native speaker of the language to edit (or even rewrite) the article.
* A common, senseless mistake, is to have the article submitted to the wrong category (i.e., niche). I receive articles about subjects that simply make no sense for publication in a blog that has a theme such as the one to which the writer has submitted. I receive submissions for my business oriented blog that have to do with everything from planning a wedding to choosing a new plasma television. All the writers have to do is to put a business spin on their idea, somethat that could often be done with a little rewriting and an extra paragraph. One could author an article about how to build a wedding planning business and cover many of the same topics as the article about planning a daughter’s wedding. A web author could switch the things to look for in a plasma TV to the best features in a plasma monitor to be used in business video presentations. Either of those, I might be happy to publish.
* Many articles are the victims of poor spinning. Since I spin articles, and have done so for years, I can easily spot an article that is not carefully or thoroughly spun. No website can get any benefit from a poorly spun article or from publishing duplicate content.
Those of you who understand these problems should quickly see the solutions. Either follow proper writing, submission and spinning standards yourself, or hire a professional web article author who thoroughly understands the needs of Internet marketers.
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