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Old School vs New School Multi Level Marketing Recruiting Methods – Which Are You Using?
Old School Network Marketing tactics include most of the ones you are probably already familiar with or at least have heard about. They include techniques such as creating a list of friends and family (known as your warm list), creating a list of everyone you know, working these lists, placing door hangers, sending out flyers, holding meetings at peoples homes or at hotels, leaving drop cards, cold calling, and approaching everyone within 3 feet.
Were you happy with the results? I’ll bet that you weren’t. Unfortunately, these techniques no longer work for most people and are part of the reason for the high drop out rate within the industry.
When I joined my earlier Network Marketing programs, I was told these and similar techniques. The main thrust was to contact as many people as I could and determine if they were interested in making some additional money and then sign them up into my program. I was told that everyone was a potential enrollee. After all, didn’t everyone want to make some extra money?
Unfortunately, I quickly found out that following the techniques I was taught was the quickest way to become a member of the NFL (No Friends Left) club. Everyone quickly kept their distance, wouldn’t answer their phones, nor return calls from voice mail messages.
So my upline responded by recommending that I buy opportunity leads and call them. If you call enough folks, a certain number will join. It is just a matter of calling more leads if you want to sponsor more people, the story went.
Yet hostile responses, hung up phones, and just plain more rejections were my reward for following this guidance. And I found that most of these supposedly opportunity seekers were nothing of the sort. Most has no idea how they had gotten on my list and had no interest in anything having to do with MLM.
With nothing to show for all my efforts, I sunk into debt purchasing worthless opportunity leads.
I gave up for a while feeling that MLM just would not work for me. But then I discovered a easier and better way. A way that in not taught by most Network Marketing companies because it is not the “traditional way they have always done it.”
Instead of attempting to offer my program to everyone and anyone, I learned how to provide useful information to a targeted audience, build a relationship with them and have them ask me about how to join my team using attraction marketing techniques.
{So, if the old school Multi Level Marketing techniques are not working for you, I strongly suggest that you take a look at the new school attraction marketing methods and don’t be held back by obsolete marketing methods, or at least marketing methods that aren’t working for you.}
If you really want to succeed in Multi Level Marketing, author and Multi Level Marketing counselor, George Dodge, recommends learning how to become a Renegade Network Marketer and download a free copy of the attraction marketer‘s Manifesto.
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