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Getting Your Message To An International Audience
During times of recession, we’re all looking for new ways to diversify and look for more business. One idea that’s becoming more popular is to target an international audience, and try to sell to them.Gaining international traffic this way could land you with plenty of new customers, and prove to bring in valuable revenue.
Did you realise that there are now more non-native English speakers than there are native ones? The good news is that these people are obvious candidates to be new customers, since they should alread by able to understand your site.
But don’t be fooled into thinking that it’s enough to put your site in front of them untouched. Their ability as speakers will vary wildly and shouldn’t be taken for granted. Your sales pitch may therefore have to be cleaned up to make it more readable. Be sure to remove slang or jargon from your sales pages, and consider having them rewritten to suit an international audience.
Another option would be to create a ‘localised’ website – one targeted specifically at an audience (say, India) which does not use the local language but keeps the language simple.You might also choose to show your cultural credentials by including country-specific information on your new site.
For the serious-minded, a site that’s 100% translated into the target market’s language would be the ulltimate sales tool in that country. Every page could be translated into a different language, though this is quite a costly and time-consuming exercise.
Possibly a better solution would be to translate only core parts of the webite, such as the introduction/landing page. Otherwise, an email marketing campaign in another language might be a slightly easier solution to implement and could also pay dividends.
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