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Don’t Be Anoyed By The Inflexibility Of The Franchisors, It Is Necessary To Ensure The Smooth Running And Success Franchise Business
When you first step into the territory of a Franchise Opportunity one of the first things to hit you will most certainly be the extent of the “rule book”, or the paper that sets out the foundation under which you may conduct your business within your contract. There will also be a significant amount of detail around the penalty of not abiding by these rules, some of which will be severe.
It is also distressing for a new franchisee to grasp that the good ideas that he puts forward on how to improve the running of the business are nine times out of ten not adopted by the franchisor, and more than that are disallowed going forward. This is all very much part of the Low Cost Franchise culture. A culture that causes a significant amount of stress and annoyance for individuals having just recently purchased a Franchise For Sale and less so for those who are old hats at the franchise model.
Those with more experience of the ways in which a franchise model works can appreciate the need for conformity across the board. This typically means that the same stipulations apply to all franchises across the country but equally it could apply overseas too.
The model must be easy to reproduce all over the territory in which it operates and therefore should be designed to allow regional differences in the process. The model must also take into account that the individuals running each franchise will have different abilities and so it must be clear and useful enough for all to cope with. This can sometimes mean that an individual with heightened skills in a particular area is restricted in his actions as the rest of the franchisees would just not be able to work at that level.
A lot of the consistency boils down to the ease in which the Low Cost Franchise operator can check and control the entire team. If every franchisee for example was providing sales figures in a different format it would be very time consuming to assess the overall picture and so all franchisees have to use the same reporting documentation. If one franchisee decided that he was going to put a deal together for a particular package of products in a particular month the sales of the franchisee in the neighbouring patch may be affected. This could escalate to a complaint to the franchisor. A few of these sorts of situations needing attention and the franchisor is using all his time sorting out disagreements rather than continuing to grow his organisation.
So the rule book, although large, is there for a very good reason, the continued growth of the complete organisation. If you are considering a Franchise Opportunity do not necessarily be disheartened by a large and exhaustive list of do’s and don’ts. Often it is a sign that the franchisor has a great vision for the organisation and has the willpower and drive to get it there. This of course is just what a potential franchisee wants to hear as the brand and organisation growth will have a massive affect on the profits for each franchisee.
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