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Logo Price: What Amount Should You Spend For Your Logo
Just how much you should fork out for a logo would depend on a number of factors. A quick internet survey will show that logo prices range from $50 to $50,000 depending on who you engage.
There is a valid reason for the major difference logo designss. A $50,000 logo price tag would possibly be part of a whole branding campaign strategy tailor made by branding consultants. The campaign cost alone can go into the millions.
This type of package is more suited to members of the Fortune 500 who can easily afford such a colossal fee. Branding campaigns like this are responsible for the popularity of Nike’s Swoosh logo. Large multinationals like Nike spend millions every year on branding and rebranding projects.
Needless to say, quite a number of businesses cannot afford the expertise of branding consultants. A more viable option would be to hire logo designers. The logo design rates from many of these designers are in the vicinity of $1000 to $2000 per logo design. A large amount of their time is spent researching the company, its its target market and its past. Since all of this consumes precious time and time is money, they thus have to charge for it. This sort of service is best for those who prefer to speak in detail to designers and are in no hurry to receive their designs.
But nevertheless, many businesses may still find that a logo price of $1000 is still beyond their budget. Therefore, many taken to the internet looking for more reasonably priced alternatives.
Online custom logo designers charge the cheapest for their talents. At logo prices of $50 to $500 per logo, their logo design rates are undoubtedly the lowest there is. The reason for the low logo price is very simple. There is no red tape, no long winded proposals and no 300 page corporate design booklet explaining why they chose yellow instead of purple.
In addition to more widely affordable logo design rates, clients can look forward to quicker turnaround times as well.
However, you need to keep your eyes open before selecting this option. Not all online logo design agencies afford you the same value for money services so it is crucial that you read the fine print. A small number of cut-price design agencies place limits to the number of revisions allowed. They might offer lower logo design rates but they will charge for revisions. Sneaky indeed.
Be aware of designers who offer low resolution file formats which are not good enough for print. Be sure that the logo designs includes print quality final file formats. You would need them if you want to print corporate stationery or marketing collateral in the future.
By the way, be sure your logos can be trademarked. Many clients find themselves in a lurch when they find out their logo is not entirely original due to use of a public domain clip art. And this can have a damaging affect on their initiative to have their logo trademarked.
Rex Hunter has been in branding for over a 10 years. He has written and co-written many articles on branding for small businesses where he shares his views on logo price, internet marketing strategies and best products to market on the internet.
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